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There is much to love about Melbourne. Just ask the locals. This sophisticated
world city in the south-east corner of mainland Australia inspires a deep passion in
those lucky enough to live here. They love its vibrant energy, staggering choice of
restaurants, funky boutiques, café-filled laneways, cool bars, unbeatable galleries,
luscious parks and village-like inner suburbs, each with its own special character.
Melbourne, a relatively modern city which is less than 200 years old, never sits still. New futuristic
designs add to the fascinating mix of architecture and ensure the skyline is constantly changing.
Melbourne is very much about lifestyle. It is no huge surprise to residents that their city has been
named in an international poll as the world’s most liveable city. Melbournians embrace three things in particular:
sport (Australian Rules football is almost a religion);
fashion (the look is chic with a dash of quirky); and
festivals (the calendar is packed year round).
They even embrace their notoriously changeable weather. A standing joke in Australia is that Melbourne
can experience four seasons in a day. But, really, it’s just another example of how they have it all!
Sometimes, the best part of visiting a new city is when you unexpectedly depart from the tourist trail
and glimpse the city’s “real” side. While the big attractions can be great fun, often it’s the more subtle
“insider” experiences that leave you feeling really satisfied.
Here is some inside information to help you discover Australia's second largest city (also the capital of Victoria).
Warning: you might never want to go home.
Who lives in Melbourne?
Students -
A large student population lives, studies, works and plays in the city. The city has more
than 30 tertiary institutions, teaching more than 70,000 students. Of all students studying
in the city, 25 per cent also live here. The most popular suburbs for tertiary students are
Carlton, the CBD and Parkville, where most of the city’s tertiary institutions are located.
The students are often young adults, aged 20 to 35, many from Asian countries.
They are attracted to the location because of lifestyle and also proximity to educational
institutions. They are an active population, engaged in social and sporting and exercise
activities. They almost all have computer and Internet access.
Young professionals -
Young professionals are also a significant group of the population. These residents are
characterized by their relative affluence, they are likely to be employed full time in the professional
or to a lesser extent managerial positions in Melbourne central business district. They are likely
to be living either alone or in couple household situations, not necessarily married.
They are a highly mobile population, attracted to the location and dwelling type for lifestyle
reasons primarily. They are an active, engaged population often involved in gym and exercise
groups, are socially active - for example:
nightclubbing;
socialising with friends; and
going to the cinema and theatre.
Some of these residents, but not a large proportion, is looking to move into separate housing
within five years to start families. On the whole however they are not suggesting likelihood to
start families in the near future.
Empty nesters
These residents are aged 46 to 60 years and living in couple-only households. Empty nesters
are particularly concentrated in the Docklands area. These residents are generally affluent,
own their own home, are characterised by both household members working in managerial
and professional occupations in Melbourne CBD.
This group is still highly mobile and are not necessarily planning on staying at the same
address for long. They are affluent and therefore have the ability to relocate to suit
changing desires or needs. This group is socially active, particularly in cultural activities.
They are also physically active, often owning and using a bicycle recreationally.
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